Tesco is rolling out its online Clubcard services as it seeks to ramp up its digital operation.

Tesco’s loyalty scheme Clubcard soft launched online at the start of the year and customers are now being emailed more widely to explain the new services.

Called My Clubcard, the online service allows customers to keep tabs on their Clubcard points and vouchers. The facility will also allow shoppers to find outstanding codes if they have lost vouchers and use them online.

A spokeswoman said the customer response “has been good so far and we’re seeing more customers making use of it”. She said My Clubcard would be added to later this year to give more services and increase shopping flexibility.

The move forms part of Tesco’s digital drive. It launched a Clubcard app last year. The app enables shoppers to scan their phone screen at the till instead of a card, and has a Clubcard calculator so shoppers can find out what rewards they can get over a year.

Dotcom boss Laura Wade-Gery left the grocer earlier this month to join Marks & Spencer. She had been due to take up a new position next week as head of UK non-food as part of incoming boss Phil Clarke’s new management team when Sir Terry Leahy retires next week.

Tesco China boss Ken Towle is returning to the UK to take over its dotcom operation as director of internet retailing next week.