Consumer 2021: Right messaging is critical to drive growth, say retailers

How Well Do You Really Know Your Consumer session index

The right messaging at the right time will be critical to driving sales this Christmas and next year, a panel of retail experts warned during RWRC’s Consumer 2021 week.

The panel discussion ‘How Well Do You Really Know Your Shopper?’ took place this week as part of RWRC’s Consumer 2021 week and was held in association with Epsilon-Conversant. It took a closer look at research findings from a pool of 1,000 UK consumers on what they want from retailers.

My Wardrobe HQ chair Jane Shepherdson, Studio Retail Group chief executive Paul Kendrick and Pour Moi chief executive Michael Thomson took part alongside Ben Foulkes, senior business development director at Epsilon-Conversant. 

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