The coronavirus pandemic has proved a litmus test for corporate social responsibility.

When governments ordered the lockdown of large parts of society in March, it gave businesses the chance to demonstrate that they served a greater purpose than pure profit generation. 

The vast majority of retailers passed the test. While the likes of Inditex and H&M won praise for giving over their supply chains and manufacturing arms to the production of personal protective equipment for frontline medical staff, food-to-go brands such as Leon and Pret got to work delivering surplus food to NHS workers.