The Hut Group is an ecommerce business that sells own-brand and third-party products covering health and beauty, fashion, accessories and sport across 160 websites in 35 languages. The business was founded in 2004 and originally focused on entertainment retailing before going on to create white-label websites for retailers such as Asda, Argos and WHSmith. Over the years it has acquired a diverse array of notable brands, including Zavvi, Coggles and Illamasqua. The Hut Group has also built up its B2B service offering into its all-encompassing Ingenuity platform, offering retailers everything from an ecommerce solution to digital content production. However, this remains a “side hustle” as founder and chief executive Matthew Moulding believes its technology business cannot support the levels of revenue and profit its retail operations can.