THG ‘finishes year on a high’ as seasonal sales climb

The online specialist reported group revenue growth of 7% in the period to December 31, when its beauty arm delivered its best fourth-quarter performance since 2021. Performance was driven by Lookfantastic and sales climbed 16.2%. Cosmetics and skincare both did particularly well and the retailer won UK market share in both categories.

THG’s nutrition division, including Myprotein, posted revenue growth of 12.2% excluding Asia.

The quarterly sales rise meant that at group level, THG achieved its first year of growth since 2021. EBITDA expectations remain unchanged. 

Founder and chief executive Matthew Moulding said: “We finished 2025 on a high with our best quarter of the year, thanks to a strong November and December period.

“In THG Beauty, our strategy to focus on core categories and territories is delivering clear results, with Lookfantastic UK achieving exceptional growth. We continue to accelerate our digital leadership, prioritising high-margin prestige brands and enhancing personalisation by increased use of AI and virtual tools.

“THG Nutrition has delivered its fourth consecutive quarter of revenue growth, driven by the strength of the Myprotein brand and our successful offline global expansion strategy, which has seen us exceed our distribution targets across retail and licensing.

“We enter the new year with strong trading momentum and a clear focus on continuing to deliver quality, value and newness for our customers.”