The Manchester-based sports nutrition and supplements brand will begin stocking a curated range of products in US retail giant Walmart from August 8, as it looks to cement its growth in the American market.
The launch will feature a range of Myprotein’s established and fastest-growing products, such as Clear Whey Protein in lemonade and dragonfruit flavours, chocolate and vanilla Protein Wafers and creatine powder to assist with energy maintenance and muscle growth.
To mark the brand’s expansion, Myprotein is launching a US marketing campaign featuring social media promotion, pay-per-click (PPC) content and out-of-home (OOH) advertising to spotlight their growing presence in the US market across sports nutrition, health and wellness.
Myprotein was acquired by THG’s Nutrition division in 2011 and has since established itself as the leading online sports nutrition retailer within Europe, generating an estimated $355.3m in revenue in 2024.
THG Nutrition chief executive Neil Mistry said: “This partnership with Walmart marks a significant step in our offline retail strategy, and I’m proud to see us accelerating our international expansion with such a trusted partner.”
“We’ve seen a meaningful shift in how supplements are being embraced, not just by gym-goers, but by a much broader audience looking to support their health and active lifestyles.”
“The demand for accessible, high-quality protein products continues to rise.”
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