French cosmetics giant Sephora is viewed as a Mecca for beauty and skincare fans.
The beauty-retail concept, which was founded in France by Dominique Mandonnaud in 1970, offers a plethora of classic and emerging brands across a broad range of product categories including skincare, make-up, fragrance, body and haircare, in addition to Sephora’s own private label.
Owned by LVMH, the world’s leading luxury goods group, Sephora is highly regarded as a beauty trailblazer, thanks to its interactive shopping environment. Customers can ‘play’ with products in store and try before they buy, gain expert advice from classes, and in-store technology helps customers colour-match products with their skin.
The cosmetics powerhouse also prides itself on its digital prowess. Its app uses augmented reality to enable customers to receive a virtual makeover and the retailer uses a host of technology to boost its in-store experience.
Sephora operates approximately 1,900 stores in 29 countries worldwide.
Sephora has acquired online beauty company Feelunique, which chief executive Martin Brok hailed as the “first step for Sephora’s presence” in the UK.
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The American cosmetics giant Sephora has updated its app with a host of augmented reality features, including a series of make-up tutorials.
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