Established in 1967, Nike Inc is the world’s largest seller of athletic footwear and clothing. Based in Oregon in the US, its brands include Converse, Hurley and Jordan as well as Nike.
It sells its products through Nike-owned retail stores and digital channels (Nike Direct operations), as well as via third-party retail accounts and a mix of independent distributors and licensees in virtually every country around the globe.
Nike excels in creating innovative and high-quality products, leading with its digital advantage and inspiring through an iconic brand. While Nike’s athletic footwear is designed primarily for specific athletic use, a large percentage of the products are worn for casual or leisure purposes,and it drives interest and engagement with the brand through trainer release dates and exclusive drops.
Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognised trademarks of ‘Just do it’ and the swoosh logo, which represents the wing of the Greek goddess Nike.