Nike sales continue to tumble as Trump tariffs take toll on costs
Sportswear giant Nike has reported falling sales for both the fourth quarter and full financal year as it braces for further cost rises thanks to the fallout of Trump’s tariffs.
For the full year to May 31, 2025, Nike reported a 10% fall in revenue on a reported basis and a 9% decline on a currency-neutral basis to $46.3bn (£33.7bn).
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