Moonpig is a key player in the UK personalised greeting card market, selling personalised cards and gifts, as well as flowers.

The website was launched in 2000 by Nick Jenkins (whose school nickname was used for the company name) and in 2007 it was responsible for 90% of the online greeting card market in the UK, with nearly 6 million cards shipped.

The London and Guernsey-based business has been operating in Australia since 2004 and the USA since 2010. In 2011, Moonpig was sold to Photobox for £120m, which was subsequently acquired by Exponent Private Equity and Electra Partners in 2015.

A TV advertising campaign with the catchy ‘’ tune launched in the UK in 2006.

Moonpig has broadened its product offer in recent years to provide a range of personalised merchandise such as mugs and smartphone covers. It has also expanded into augmented reality, is focused on improving customer communications and is heavily investing in mobile – which now accounts for an estimated 60% of transactions.


Latest news and insight on Moonpig from

  • Prospect Analysis

    Moonpig (Overview)


    Moonpig is a key player in the UK personalised greetings card market. The etailer operates in a further two markets overseas; across Australia and the US. Moonpig began trading on the London Stock Exchange in February 2021 with a market capitalisation of £1.2bn. 

  • financial-analysis-prospect

    Prospect Analysis

    Moonpig (Financials)


    While the personalised card market remains small compared to the wider sector, Moonpig is a key player and has experienced strong sales growth in recent years. Sales surged 27.9% to £126.9m in the 2019 financial year to 30 April 2020, which was a significant improvement on the 9.3%  growth level of the previous year, and marked a return to double-digit growth for the first time in two years.

  • swot-analysis-prospect

    Prospect Analysis

    Moonpig (SWOT)


    Moonpig is the market leader in the personalised greetings card market and has continued to build on its leading position with solid sales growth in recent years. Its recent IPO and consumer trends towards online and personalisation both position the group well.

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