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B&Q and DTC paint company Lick strike in-store partnership
B&Q is set to stock a range of paint, samples and decorating accessories from direct-to-consumer brand Lick in its stores across the UK and Ireland.
Q&A: B&Q marketing director Tom Hampson on the power of ‘You Can Do It’
As B&Q dusts off its ‘You Can Do It’ slogan for a new advertising campaign, we spoke to marketing director Tom Hampson about the power of the catchphrase, balancing innovation with heritage, and influencer marketing