Instagram is a social networking app that launched in 2010 and has been owned by Facebook since 2012. The platform centres around sharing photos and videos, but it also offers a host of other features from messaging to full ecommerce capabilities. Instagram boasts more than 500 million daily active users and over a billion monthly active users, with the majority of users aged between 18 and 34.
Innovation of the Week is a subscriber-only series highlighting retail initiatives that have caught the eye of our analysts.
Store experience, digital marketing and AI will dominate investment strategies next year, say the bosses of the UK’s largest retailers in the Retail 2024 report.
Ikea has helped to develop a new augmented reality (AR) experience that teaches customers about marine life and sustainability.
The past 18 months have seen a transformation of behaviour, with buying online increasingly becoming the norm.
As consumers continue to embrace online shopping, social media sites are finding new ways to encourage online purchases. Retail Week analyses how three leading social media platforms are enticing users to buy.
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