Instagram is a social networking app that launched in 2010 and has been owned by Facebook since 2012. The platform centres around sharing photos and videos, but it also offers a host of other features from messaging to full ecommerce capabilities. Instagram boasts more than 500 million daily active users and over a billion monthly active users, with the majority of users aged between 18 and 34.
Homewares and furniture retailer Made.com has launched a shoppable virtual showroom as it adapts to changes in consumer behaviour accelerated by the pandemic.
Outdoor goods giant Patagonia has axed all advertising on Facebook and its Instagram photo-sharing service amid concern over its influence on issues ranging from the coronavirus pandemic to racial justice.
Instagram has launched a ‘Fashion Week 2020 Playbook’ to help fashion retailers and brands create digital catwalks during the coronavirus crisis.
Facebook has accelerated and extended the launch of its shopping platform because of coronavirus.
Missguided has topped a list of the 10 retailers maximising their reach across digital channels, a new Retail Week report reveals.
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