Instagram is a social networking app that launched in 2010 and has been owned by Facebook since 2012. The platform centres around sharing photos and videos, but it also offers a host of other features from messaging to full ecommerce capabilities. Instagram boasts more than 500 million daily active users and over a billion monthly active users, with the majority of users aged between 18 and 34.
Missguided has topped a list of the 10 retailers maximising their reach across digital channels, a new Retail Week report reveals.
European fashion retailer Zalando has said it has an unconventional competitor in the likes of photo-sharing app Instagram as the social platform moves further into the online retail space.
As Instagram sets out its plans to move from social to shopping, we ask if the platform can be retail’s next big sales channel?
The head of Instagram has laid out his long-term vision to tap into the social media app’s user base and move further into the online retail space.
Yoox Net-a-Porter is launching a service that will allow its customers to purchase products directly through its Instagram accounts.
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