All Instagram articles
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AnalysisData: 10 retailers redefining the path to purchase
Missguided has topped a list of the 10 retailers maximising their reach across digital channels, a new Retail Week report reveals.
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News
Zalando: ‘Instagram will be our biggest competitor’
European fashion retailer Zalando has said it has an unconventional competitor in the likes of photo-sharing app Instagram as the social platform moves further into the online retail space.
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Analysis
Analysis: Will Instagram be your biggest sales channel?
As Instagram sets out its plans to move from social to shopping, we ask if the platform can be retail’s next big sales channel?
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News
Instagram boss reveals online retail plans
The head of Instagram has laid out his long-term vision to tap into the social media app’s user base and move further into the online retail space.
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News
Yoox Net-a-Porter launches shoppable Instagram accounts
Yoox Net-a-Porter is launching a service that will allow its customers to purchase products directly through its Instagram accounts.
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Video
Watch: Instagram on the future of shopping via social media
Instagram’s shopping product marketing lead Ethan Arpi discusses how the online giant is “unlocking” the trend of shopping on social media.
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News
Instagram trials in-app payments in the US
Instagram is trialling a checkout feature in the US that will allow for users to purchase items and manage orders on the app for the first time.
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Video
Watch: Inside Instagram's London pop-up
Instagram launched its first UK pop-up store to showcase its commerce capabilities. We spoke to the platform’s head of brand development about its retail ambitions.
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News
Instagram ties up with M&S for Shopping UK launch
Instagram has bolstered its social commerce offer in the UK with a suite of tools that allow shoppers to buy items directly from in-app photos.
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News
Amazon squares up to Instagram with Spark launch
Amazon has launched a shoppable feed of photos and stories within its mobile app, designed to drive purchases by its Prime members.
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News
Dune harnesses Instagram to drive online sales
Dune has boosted its online sales by deploying user-generated content on its product pages.
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News
Instagram expands shopping capabilities
Instagram has expanded its shopping capabilities, extending its in-app platform to more brands in the US.
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Opinion
Opinion: How Instagram could drive contextual commerce
Instagram has recently launched ecommerce capabilities on its platform, but will it change how shoppers and retailers use social media?
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News
Instagram boosts ecommerce in new retail trial
Instagram is upping its interest in ecommerce by allowing retailers to tag product photos with pricing information and descriptions.
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News
Snapchat and Instagram users drive rise of purchases on mobile, says report
Users of social media platforms Snapchat, Instagram and Facebook are significantly more likely to buy retail products on their mobile.
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News
Asos partners with Instagram on multiple video ad technology
Instagram has launched carousel video ad technology, which will allow retailers to create multiple videos to advertise to shoppers.
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Analysis
Infographic: A snapshot of Instagram's vital stats on its fifth birthday
Photo sharing social network Instagram celebrates its fifth birthday today. Retail Week takes a look at its key facts and figures.
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News
Instagram to launch full ad campaign capabilities for retailers
Instagram has expanded the ad capabilities available to retailers on its social media platform, including a new 30-second video ad format.
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News
Mytheresa.com to boost Instagram sales with personal stylist tool
Fashion retailer mytheresa.com is launching a personal stylist service next week as it seeks to boost sales at its Instagram shop.
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News
Primrose creates Instagram-inspired social network for gardeners
Online garden retailer Primrose has created a social network for the green-fingered that takes a leaf out of Instagram’s book.
