Yoox Net-a-Porter launches shoppable Instagram accounts
Yoox Net-a-Porter is launching a service that will allow its customers to purchase products directly through its Instagram accounts.
Followers of the Net-a-Porter and Mr Porter accounts will be able to buy fashion items without leaving the app after the new functionality is added âin the next few daysâ.
The luxury retailerâs founder and chief executive, Federico Marchetti, told the World Retail Congress (WRC) the move was aimed at giving customers âa better experience that is more seamless and more instantâ.
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