Patagonia cancels Facebook and Instagram ads in ‘hate’ row

Patagonia has axed its marketing on Facebook

Outdoor goods giant Patagonia has axed all advertising on Facebook and its Instagram photo-sharing service amid concern over its influence on issues ranging from the coronavirus pandemic to racial justice.

Patagonia said in a series of tweets on Twitter that the ban will last until at least the end of next month and accused Facebook of being a channel for “disinformation”.

The retailer, which is well known for taking a stance on ethical and environmental issues, said: ”Patagonia is proud to join the Stop Hate for Profit campaign. We will pull all ads on Facebook and Instagram, effective immediately, through at least the end of July, pending meaningful action from the social media giant.

“For too long, Facebook has failed to take sufficient steps to stop the spread of hateful lies and dangerous propaganda on its platform.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.