UK sportswear brand Gymshark has secured unicorn status after a fresh fundraising round saw the company’s valuation pass £1bn.
Already a huge growth area in retail, direct-to-consumer (DTC) sales were sent into overdrive over the past few months when stores were forced to close around the world.
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With businesses fighting hard to re-engage their customers in the wake of the coronavirus pandemic, Gymshark is one company that retailers could learn some lessons from, says Daniela Cicoria, senior customer success manager at Vision Critical.
A flurry of investment firms is vying to snap up a minority stake in workout clothing brand Gymshark.
Social media giant TikTok has launched a new ‘TikTok for Business’ platform to help brands market themselves on the app.
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