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H&M is the world’s second largest clothing retailer, after Inditex, and the UK is its third-largest market. In the UK, it has over 300 stores, including the H&M, Monki, & Other Stories, Weekend, Arket and Cos brands. Founded in 1947, the Swedish retailer operates in 60 markets worldwide. H&M launched its UK website in 2010 and now has online presence in more than 50 markets. The retailer has also launched new store concepts including a stand-alone H&M Home store in 2019. H&M has a sustainable ethos with its Conscious range and clothes recycling scheme.