Gymshark bolsters top team with new chief commercial officer

The sportswear giant announced today the promotion of Kim Dolder who was most recently general manager of North America at the business and is now its new chief commercial officer.

Dolder’s responsibilities in her new role include creating and implementing revenue-driving strategies, launching new products and scaling new business channels.

Gymshark said Dolder will ensure that the retailer “has the single architecture in place to become a fully omnichannel enterprise”.

In her new role, Dolder will work from New York, leading Gymshark’s US-based office, and report directly to founder and chief executive Ben Francis.

The appointment also makes Dolder Gymshark’s first-ever board member located in the US.

Dolder said of her appointment: “Gymshark has had an unbelievable 12 years as, predominantly, an e-commerce company, but it’s no secret that we are pivoting to become an omnichannel organisation.

“So, to step into the chief commercial officer’s shoes and play a role in evolving the incredible brand we’ve built so far, building our retail footprint and expanding our wholesale and franchise partnerships is beyond exciting.

“I’ve worked in apparel for 20 years at some amazing brands, but I’ve never had more clarity about the opportunity in front of me and, well, it feels like it’s all been leading to this.”

Francis added: “If we are to become an iconic 100-year brand, there are two things we can’t compromise on – being global and being omnichannel.

“To achieve them, we need a chief commercial officer who can be the architect to create the blueprint to get us there. I can’t think of anyone better than Kim to step into this role.

“Kim is our first chief based in the US, so this serves as a real sign of intent of our global ambitions. Since joining, she has already added so much value to our North American operations and her experience, insight and sheer will to win will definitely take Gymshark to new heights.”