Gymshark has promoted Matt Rogers to the role of chief supply chain officer in the latest leadership change within the business.
Rogers joined the sportswear retailer in 2023 as its global supply chain director and most recently served as interim general manager for sourcing and supply chain.
Prior to that, he spent a decade at Asos holding several leadership roles including group supply chain director.
Gymshark founder and chief executive Ben Francis said: “Since joining Gymshark in 2023 as our supply chain director, Matt has made a huge impact.
“Over the past few years, he’s helped strengthen and evolve our supply chain and more recently, has done an outstanding job leading the function as interim general manager for sourcing and supply chain.
“Matt has consistently demonstrated the leadership, judgement and ambition needed to build a supply chain that’s ready for the next chapter of Gymshark.
“This is a thoroughly well deserved appointment and I’m excited to see the impact Matt will continue to have as we build the future of Gymshark together.”
His appointment comes a few weeks after the brand appointed former Boden and Burberry executive Shaun Perkinson to the role of chief technology officer.
Perkinson is responsible for creating the technological foundation, which will not only enable Gymshark to move from a purely ecommerce player to a fully omnichannel business, but do so in a way that keeps Gymshark moving at the speed it is used to, the brand said.
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