Gymshark has appointed acting finance boss Rich Sanders to the permanent position of chief financial officer.
Sanders, who joined the gymwear brand in 2021, took on the interim role in November 2024 following the departure of Mat Dunn after less than two years.
As CFO, he will be responsible for improving the retailer’s revenue and profit margin, as well as overseeing its investment strategy.
Sanders joined the business as its head of corporate finance and was later promoted to the brand’s strategy director in October 2023. Before that, he spent more than seven years at PwC.
Sanders said: “Over the past four years, I’ve had the privilege of witnessing the stellar growth of Gymshark firsthand.
“I am continually amazed at the strength of the fundamentals of this business – having the best product and the best brand.
“The affinity for Gymshark is like nothing I’ve ever seen, so to be able to lead our financial operations to play a part in taking us to the next level is a challenge I completely relish.”
Gymshark chief executive Ben Francis said: “Gymshark is entering the next chapter of its story, where we open more stores, continue to work with a world-class supply chain to create the best possible product, and become fully global.
“To get there, we need a CFO with resilience, ambition and sensibility. Since Rich joined us, he has not only been pivotal in the evolution of our Finance function, but has also been invaluable in helping to set the vision for Gymshark.
“We naturally did plenty of due diligence to ensure we had the right person to become our next permanent CFO. However, his understanding of the brand, his leadership qualities and his financial acumen made him the standout candidate.
“I’m so proud that we have been able to make this appointment from within the four walls of Gymshark. I cannot wait to see what he brings to the role as we continue on our quest to become an iconic 100-year brand.”
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