Gymshark is set to open its first-ever gym in America as the fitness brand continues its investment in physical spaces.
The brand will debut its Gymshark Lifting Club, located in Wynwood, Miami, to the public this summer.
It marks a new vertical for the fitness apparel brand, which launched online in 2012 and opened its first flagship on London’s Regent Street in 2022. It has since expanded to Manchester, Amsterdam, Dubai, and New York.
Gymshark said Wynwood was the “perfect location for this historic opening” as it has held some of its biggest-ever Lift events in the city and welcomed over 20,000 people.
Founder and chief executive Ben Francis said: “The question I’ve been asked the most over the past 13 years is ‘when is Gymshark going to open a gym?’ Our community has been crying out for it, and it’s something I’ve always dreamed about, but the timing and location had to be right.
“I’ve visited Miami many times, but even from the very first visit, I knew this would be the only place to open Gymshark’s first gym. The fitness culture, the lifting legacy, the insatiable appetite for health meant it could only ever be Wynwood.
“This will be a gym desired by our community, inspired by our community, and, most importantly, for our community. We talk a lot about being THE gym brand.
“I genuinely believe that opening our own gym only strengthens that claim. And, at the end of the day, a lot of people always assumed we owned gyms, purely because of the name. Well, now we do, and I’m so proud to say that We Do Gyms.”
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