Dixons Carphone, an electricals and mobile communications specialist, was formed in 2014 following the merger of Dixons Retail and Carphone Warehouse Group.
The UK and Ireland is its biggest division, accounting for almost two-thirds of the group’s revenue. It operates under the brands Currys, PC World, Dixons Travel, Carphone Warehouse and its own-brand mobile network iD.
Faced in recent years with shrinking profits, primarily relating to the challenging domestic mobile phone market, boss Alex Baldock is pushing on with a five-year transformation plan, which focuses on online and credit.
The retailer is turning its attention to offering longer-term, credit-fuelled contracts or SIM-only deals across the network providers it is partnered with.
Dixons also operates a Connected World Services division that offers specialist skills and operating processes to third parties that want to develop their own connected solutions.
Dixons Carphone, Quiz and Topps Tiles have all removed their guidance on profits following the government mandate that they shut all their stores to stem the spread of coronavirus.
Dixons Carphone has revealed plans to shutter all 531 of its standalone Carphone Warehouse stores in a bid to revive its mobile business, but the move alone may not be enough to return the struggling division to profitability.
Dixons Carphone has unveiled plans to shutter its standalone Carphone Warehouse stores as part of the ongoing overhaul of its mobile division, resulting in 2,900 expected job losses.
When Ed Connolly joins Dixons Carphone from John Lewis Partnership in May he will trade one retail transformation project for another.
Boots has snapped up Dixons Carphone’s longstanding chief commercial officer Steve Ager, Retail Week can reveal.
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