Dixons Carphone

Following the merger of Dixons Retail and Carphone Warehouse in 2014, Dixons Carphone has a turnover near £10bn, trading through just under 2,250 outlets across 11 countries. Its brands include Carphone Warehouse and Currys PC World.

Dixons Carphone crop

Think differently

Baldock, Alex Retail Week Live 2017_13

Analysis: How Baldock aims to reboot Dixons Carphone


When Alex Baldock joined Dixons Carphone as chief executive in April he faced a baptism of fire.

More on Dixons Carphone