Dixons Carphone

Following the merger of Dixons Retail and Carphone Warehouse in 2014, Dixons Carphone has a turnover near £10bn, trading through just under 2,250 outlets across 11 countries. Its brands include Carphone Warehouse and Currys PC World.

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Think differently

David Yelland

CEOs' guide to crisis communications – five golden rules


Data breaches – as suffered by Dixons Carphone this week – rarely end well for CEOs, for company valuations and for the brands which are engulfed by them.

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