Currys is a British electronics specialist owned by the multinational Dixons Carphone group, which formed in 2014 following the merger of Dixons Retail with Carphone Warehouse. The Dixons Carphone cohort is comprised of Carphone Warehouse, mobile network iD Mobile, Greece’s leading specialist Kotsovolos and Nordic brands Elkjøp, Elgiganten and Gigantti. The retailer has been honing its online experience through the launch of credit accounts and AR-ready and transactional apps, and increasing its online SKU range. However, its stores have not been forgotten as its three-in-one portfolio has been overhauled to make them more interactive, through the use of play tables, experience zones and Gaming Battlegrounds, for instance, while there is increased space for connected devices and services from Team Knowhow.
Currys has posted an increase in full-year earnings but cautioned that “the outlook for consumer spending is uncertain” as the cost-of-living crisis mounts.
Customer service levels were hammered during the pandemic, but the era of ‘Covid-forgiveness’ among consumers is over.
With staff shortages widespread across the sector, the Great Resignation far from over and the cost-of-living crisis only just beginning to play out, retail has reached an inflection point when it comes to its workforce.
Asos and Asda’s difficulties in finding new chief executives reflect a bigger problem in retail’s battle to secure top talent, writes Rosie Shepard
Currys has appointed Ian Dyson, at present the chair of Asos, as its new chair.
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