Currys is a British electronics specialist owned by the multinational Dixons Carphone group, which formed in 2014 following the merger of Dixons Retail with Carphone Warehouse. The Dixons Carphone cohort is comprised of Carphone Warehouse, mobile network iD Mobile, Greece’s leading specialist Kotsovolos and Nordic brands Elkjøp, Elgiganten and Gigantti. The retailer has been honing its online experience through the launch of credit accounts and AR-ready and transactional apps, and increasing its online SKU range. However, its stores have not been forgotten as its three-in-one portfolio has been overhauled to make them more interactive, through the use of play tables, experience zones and Gaming Battlegrounds, for instance, while there is increased space for connected devices and services from Team Knowhow.
With strikes hitting rail, mail and ports, retailers face another challenging summer – but they have the resourcefulness and people to adapt to the turmoil, says George MacDonald
Normally a summer event, due to the country’s hot weather the Qatar 2022 World Cup will take place from November 21 to December 18, closing a week before Christmas.
Currys boss Alex Baldock has set out how the electricals retailer will ‘keep the customers coming back’, despite the increasingly challenging trading environment.
Currys has posted an increase in full-year earnings but cautioned that “the outlook for consumer spending is uncertain” as the cost-of-living crisis mounts.
Customer service levels were hammered during the pandemic, but the era of ‘Covid-forgiveness’ among consumers is over.
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