By Hugh Radojev2019-11-01T00:01:00
Argos has centred its Christmas advertising campaign around its catalogue for the first time in a decade.
The ad centres around a father who, while flipping through the Argos Christmas catalogue, sees that his daughter has circled a drum kit in the catalogue.
The retailer has named its Christmas catalogue edition ‘The Book of Dreams’ for 2019, and said the ad “delivers on this promise by making a father and daughter’s dreams come true”.
The full advert runs to nearly three minutes and features drum solos, a private gig and the first appearance of Cubby the Curious Bear – which Argos said it expects to be one of the most popular toys this year.
Please sign in now if you have a subscription or are already registered with us.
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.