Watch: Argos puts catalogue at heart of Christmas ad

Argos Christmas advert 2019

Argos has centred its Christmas advertising campaign around its catalogue for the first time in a decade.

The ad centres around a father who, while flipping through the Argos Christmas catalogue, sees that his daughter has circled a drum kit in the catalogue.

The retailer has named its Christmas catalogue edition ‘The Book of Dreams’ for 2019, and said the ad “delivers on this promise by making a father and daughter’s dreams come true”.

The full advert runs to nearly three minutes and features drum solos, a private gig and the first appearance of Cubby the Curious Bear – which Argos said it expects to be one of the most popular toys this year.

Subscription content

Please sign in now if you have a subscription

Retail Week

Register to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • 3 free articles a month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.