All Boden articles
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Be InspiredM&S, Kingfisher and Lidl back major retail I&D programme
Fifteen major retailers and brands have joined forces with Be Inspired, Retail Week’s six-year-old diversity initiative to promote inclusivity across the industry in 2022 and beyond.
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Prospect Analysis
Boden (Overview)
Boden is an upmarket catalogue and online retailer of smart-casual clothing for men, women and children. The concept is based on selling an aspirational British middle-class lifestyle.
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Prospect Analysis
Boden (Financials)
Boden experienced a sharp drop in sales caused by the pandemic, with sales falling back 14% to £332.7m in the 53 weeks ending 2 January 2021 (FY2020), on what was a disappointing FY2019 performance.
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Prospect Analysis
Boden (SWOT)
High profile – Boden’s off-the-wall catalogue and quirky product designs have given the business a high profile.
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Prospect Analysis
Boden (Strategy)
Upmarket fashion retailer Boden’s growth strategy is based on the following three pillars: building amazing customer experiences; growing reach in targeted international markets; shaping the Boden of tomorrow.
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Prospect Analysis
Boden (People)
Chief executive Jill Easterbrook left the business after three years at the helm in January 2020, raising questions about Boden’s multichannel strategy which she had been appointed to develop. Boden has not replaced Easterbrook, instead sharing her duties between executive chair Julian Granville, finance boss Paul O’Leary, who has been promoted to chief operating officer, and the rest of the management team.
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Prospect Analysis
Ecommerce at Boden
Having been founded as a mail order business, the journey into online retailing was a natural one for Boden.
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Prospect Analysis
Supply chain at Boden
Boden increased its closer to home sourcing in 2019, enabling it to react more quickly to customer trends and also launched a number of improvements to the sustainability of the supply chain.
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Prospect Analysis
Customer and marketing at Boden
An aspirational lifestyle brand, Boden has become synonymous with middle-class England. The product offer and marketing activities make a huge play of the company’s nostalgic Britishness and this has been a big factor in the success of the brand overseas – particularly in the US.
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Prospect Analysis
Stores at Boden
Boden has been engaged in a serious multichannel growth strategy, although the retailer has clearly been taking a cautious approach to expansion given the subdued conditions on the high street.
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Prospect Analysis
Technology strategy at Boden
As an etailer with mostly online sales, Boden’s IT priorities include speed, agility, the ability to cope with growth and the continuing digitisation of the catalogue.
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Prospect Analysis
Boden (Outlook)
Upmarket fashion retailer Boden has been making multichannel strides and now has coverage right across the UK as a result of its potentially lucrative partnership with John Lewis. Given their status as aspirational British brands, there is no doubt that the pair are natural partners.
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News
Leading retailers pledge to take action on diversity and inclusion in 2021
Following a year where business’ D&I agendas have come under scrutiny, 16 brands including M&S, New Look and Sainsbury’s Argos have partnered with Retail Week’s Be Inspired programme to promote diversity and empower their teams.
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News
Boden profits fall amid major investments in online and fulfillment
Boden reported a drop in profits for 2019, as it invested more in its online offerings and fulfilment capabilities, with a particular focus on the US.
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Analysis
Analysis: The biggest hires and fires of 2019
As 2019 draws to a close, Retail Week takes a look back at all the hires and fires that have made shockwaves in the retail sector this year.
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News
JLP extends click-and-collect network to third parties
John Lewis Partnership has expanded its click-and-collect distribution network to third party retailers, starting with a trial collaboration with Boden.
