All Boden articles
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NewsBoden opens first standalone store in America
Boden has opened its first standalone store in the US this week, marking a key milestone in the clothing brandâs continued expansion in the States.
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InterviewFit Collective: return rates are killing fashion retailers â and AI can fix it
Fit Collective was recommended to Retail Week by Rixo, and also works with Boden, Ro&Zo and LâEstrange
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NewsBoden returns to profit as sales surge
Boden has returned to profit and increased its revenues following a âresoundingly positiveâ response to its refreshed product ranges.
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NewsTala has appointed a new creative director
Athleisurewear brand Tala has today announced the appointment of a new creative director to its top team.
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Innovation of the WeekBoden partners with Peak AI to optimise trading and sales
Innovation of the Week is a series highlighting retail initiatives that have caught the eye of our team.
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Retail Navigator AnalysisBoden (Financials)
Boden sales continued to decline in what it labelled another âtransitional yearâ. Group sales tumbled 13.2% to ÂŁ304.5m in the year ended 30 December 2023 (FY2023). The retailer said sales in the first half were âsignificantly lowerâ than 2022, reflecting changes it made to its womenswear product and range planning the prior year that âdid not resonate with existing customersâ, heavy discounting was required to drive sales and clear stock.
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NewsGymshark and Boden founders recognised in new year honours
Gymshark founder and chief executive Ben Francis has been awarded an MBE for services to business in the 2023 new year honours list.
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Future LeadersM&S, Kingfisher and Lidl back major retail I&D programme
Fifteen major retailers and brands have joined forces with Be Inspired, Retail Weekâs six-year-old diversity initiative to promote inclusivity across the industry in 2022 and beyond.
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Retail Navigator AnalysisBoden (Overview)
Boden is an upmarket catalogue and online retailer of smart-casual clothing for women and children. The concept is based on selling an aspirational British middle-class lifestyle. Menswear was axed in 2023 as part of a brand reset.âŻ
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Retail Navigator AnalysisBoden (SWOT)
Founder and creative director Johnnie Boden has vowed to get the business back on track from late 2023 after admitting to a âcatalogue of mistakesâ. It has pulled out of menswear, refocusing its womenâs offer around its core customer base, and ramping up catalogue distribution once again.
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Retail Navigator AnalysisBoden (Strategy)
Founder and creative director Johnnie Boden has vowed to get the business back on track from late 2023 after admitting to a âcatalogue of mistakesâ. After swinging into the red in the year to December 2022 (FY2022), Boden has ditched its menswear offer, where it had been struggling to stand out in an increasingly competitive market. Boden said it needs a ânew modelâ for menswear, and that it will âeventually restart it again, but not quite yetâ.âŻ
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Retail Navigator AnalysisBoden (People)
Founder Johnnie Boden is creative director and remains the face of the brand.
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NewsLeading retailers pledge to take action on diversity and inclusion in 2021
Following a year where businessâ D&I agendas have come under scrutiny, 16 brands including M&S, New Look and Sainsburyâs Argos have partnered with Retail Weekâs Be Inspired programme to promote diversity and empower their teams.
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NewsBoden profits fall amid major investments in online and fulfillment
Boden reported a drop in profits for 2019, as it invested more in its online offerings and fulfilment capabilities, with a particular focus on the US.
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AnalysisAnalysis: The biggest hires and fires of 2019
As 2019 draws to a close, Retail Week takes a look back at all the hires and fires that have made shockwaves in the retail sector this year.
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NewsJLP extends click-and-collect network to third parties
John Lewis Partnership has expanded its click-and-collect distribution network to third party retailers, starting with a trial collaboration with Boden.
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NewsBoden boss Jill Easterbrook to step down at year-end as profits rise
Boden chief executive Jill Easterbrook will step down at the end of the year as the retailer warns that current trading has been hit by âongoing consumer uncertaintyâ.
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NewsBoden profits and sales rise driven by international
Boden has posted an increase in full-year profits and sales bolstered by a growing overseas customer base and strong womenswear performance.
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NewsJohn Lewis sales driven by fashion and Boden launch
A jump in fashion sales at John Lewis, and promotional activity at Waitrose, drove positive trading across the partnership last week.
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NewsLoaf poaches Boden merchandising boss for COO role
Loaf has snapped up Bodenâs long-standing merchandising boss Neil Barley to take the reins as the furniture retailerâs chief operating officer.