John Lewis Partnership has expanded its click-and-collect distribution network to third party retailers, starting with a trial collaboration with Boden.
From today, Boden customers will be able to use John Lewis’ click-and-collect service to pick up parcels from 30 different Waitrose stores across the country.
The retailer said there was potential to expand the trial to more brands in future and that expanding to third parties would introduce “new customers to the partnership’s range of unique products and personalised customer service”.
Participating stores include nine in Greater London, including Clapham Junction, Battersea Nine Elms and Richmond, as well Brighton, Cheadle Hulme in Cheshire and Comely Bank in Edinburgh.
JLP previously trialled click-and-collect services to Booths and Co-op shops and recently launched a service that “allows customers to return John Lewis items at the same that their Waitrose food order is delivered”.
The business launched click and collect in 2008 and said in the five years orders through it increased “more than 50%”. Currently, 57% of all online orders are delivered through click and collect – 25% at John Lewis stores and 75% at Waitrose.
JLP operations director Bérangère Michel said: “We were one of the first to launch a click-and-collect service at scale in the UK and we’re pleased that the service will now be used by other businesses.
“This is a great example of how we are combining the capabilities of John Lewis and Waitrose to deliver what retail needs, at a time when the sector is changing at an extraordinary pace.”
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