Boden accelerates US expansion plans with second store opening

Set to open in the summer, Boden has today (March 17) announced it has taken a 1,700 sq ft store at the Hill Center Green Hills in Nashville, Tennessee.

The retailer opened its first US store in Atlanta, Georgia in November 2025.

Boden said the opening of its new Nashville store will “build on the momentum and success” of its first store “which was met with an enthusiastic local reception and strong customer demand”.

It added that the Hill Center Green Hills was a “natural home for the brand”, where the store will sit “alongside a curated mix of premium and lifestyle brands, positioning Boden within one of Nashville’s most sought-after shopping destinations”.

“The response to our Atlanta store exceeded our expectations and reinforced our belief in the power of physical retail,” said Boden chief commercial officer Katherine Danneberg.

“Nashville felt like a natural next step – it’s a vibrant, style-conscious city with a strong sense of community. We’re excited to bring Boden to Hill Center Green Hills and continue building meaningful connections with our US customers.”

“We’re pleased to welcome Boden to the Hill Center family,” added HG Hill Realty Company chair and chief executive officer Jimmy Granbery. “The brand’s distinctive style and strong customer following make it a natural fit within our curated mix of boutique and national retailers.”

Boden has traded in the US digitally since 2002.