Boden has returned to profit and increased its revenues following a “resoundingly positive” response to its refreshed product ranges.
The fashion retailer posted a pre-tax profit of £34.6m in the 12 months to December 28, 2024, up from a £12.3m loss the year before. This was boosted by higher average order values and improved margins from a reduction in discounting.
Sales rocketed 19% to £362.8m, which it attributed to strong growth across all its major markets and its expanded third-party partnerships that now include Next and US retailer Nordstrom.
Boden said it achieved its strongest year to date for its US womenswear sales, particularly dresses and knitwear. Overall revenue in the region was up 21% to £161.7m.
In the UK and rest of the world, sales jumped 17% in the period rising from £171.3m to £201.1m.
Boden reported the positive performance has carried on into its current financial year, with sales up 9% during the first half. The retailer said that its US business, which experienced “double digit” sales growth, now accounts for almost half of its total revenue.
Boden founder and creative director Johnnie Boden said: “After a tricky few years, I’m so proud that the team has delivered a fantastic turnaround, returning Boden to growth and profitability.
“We’ve had a resoundingly positive response to our refreshed product ranges, especially in Womenswear. We have also acquired a lot of new customers, both in the UK and overseas. The business is in great shape to build on this momentum; the opening of our first US store in November will help us strengthen our presence in our fastest-growing market.
“As ever, I am so grateful to our brilliant Boden team for all their efforts, to my family for their support and to our loyal customers for holding tight while we turned around our vibrant supertanker. I am quietly confident that we will continue to excite them over the next few years.”
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