Boden returns to profit as sales surge

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Boden has returned to profit and increased its revenues following a “resoundingly positive” response to its refreshed product ranges.

The fashion retailer posted a pre-tax profit of £34.6m in the 12 months to December 28, 2024, up from a £12.3m loss the year before. This was boosted by higher average order values and improved margins from a reduction in discounting.

 

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