Tala names Jon Wetherell as new creative director bringing a ‘wealth of experience’

Jon Wetherell joins Tala with a “wealth of experience” across guiding creative teams and delivering campaigns, having previously been creative director at fashion retailer Boden.

Wetherell was also previously creative director at Net a Porter and prior to that was an art director at a number of fashion magazines including Esquire, GQ, Harpers Bazaar and InStyle.

He will report into chief executive Morgan Fowles in his new role at Tala, and will “spearhead the marketing creative direction to drive the brand’s visuals and tone of voice”.

Tala said in a statement that the appointment of Wetherell comes alongside its current “ambitious” international expansion plans and called it a “significant milestone”. 

Wetherell said of his appointment: “I’m thrilled to be joining Tala and contributing to its mission to deliver high-performance designs, problem-solving solutions and elevated design in the active fashion industry.

“Tala’s energy and dynamic approach to consciously created products aligns perfectly with the evolving needs of today’s consumers. I look forward to leveraging my expertise to drive the brand’s creative strategy and support its further growth.”

Chief executive Fowles said: “I’m delighted for Jon to be joining the team at Tala. His extensive experience in industry-leading brands and publications, alongside his exceptional creative vision, will be instrumental in solidifying our position as a leader in the active-inspired fashion industry.

“Jon’s appointment is an exciting milestone in Tala’s evolution.”

Tala founder Grace Beverley added: “Jon’s visionary approach and deep understanding of fashion trends will be invaluable in shaping the future of Tala and our ongoing innovation in creating problem-solving pieces for women. I’m very excited to welcome him to Tala.”