Asda will drop the price of fuel at its pumps by 1p a litre in time for the bank holiday weekend.
From today Asda customers will pay no more than 110.9p for unleaded petrol and 113.9p for diesel, the lowest price since December.
This week the Asda Income Tracker highlighted fuel as the biggest pressure on family finances in July.
Asda commercial director Phil Briggs said: “When it comes to petrol pricing we keep it simple – we try to be the first to drop the cost, wherever you live. While others are happy to hold onto higher prices for longer, and even inflate them locally where they can get away with it – we believe the right thing to do is have consistently low prices every day, everywhere.”