Reliance takes on Amazon and Flipkart with JioMart launch


Indian retail giant Reliance Industries has launched an ecommerce platform to challenge Amazon and Walmart-owned Flipkart in its homeland.

The website, named JioMart, will offer “free and express delivery” on 50,000 grocery products to shoppers in the Navi Mumbai, Thane and Kalyan regions. The service is expected to be rolled out more widely across India following a pilot.

Unlike rivals Amazon and Flipkart, JioMart will connect local stores to shoppers via an app, rather than selling and delivering goods itself.

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