Amazon launches initiative for sellers to expand across Europe

Amazon warehouse Leeds

Amazon has launched an initiative to help sellers extend their business to all its UK and European marketplaces.

The European Expansion Accelerator (EEA) will make it easier for sellers to list their products across these stores and will allow customers access to millions of products.

EEA is an automated expansion solution that connects standalone Amazon tools and reduces the time it takes to expand into multiple stores.

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