Sweaty betty flexes its muscles Women’s sportswear retailer Sweaty Betty entertained shoppers on London’s King’s Road last week with live window displays.

Women performing yoga positions sat in the windows of the store, promoting the retailer’s weekly clubs. Sweaty Betty now has about 50 weekly clubs including yoga, pilates and running, which are free to customers.

The King’s Road Sweaty Betty is close to US retailer Anthropologie’s second UK store, which opened last week, and will continue to drive local marketing via its clubs.