Famous London street bolsters retail offering with five new openings

Carnaby Street in Soho will welcome Tala, Pure Seoul, Autry, Farm Rio and Club Mac to sit alongside fellow retailers The North Face, Barbour and Pangaia.

The new openings aim to keep Soho and Carnaby Street at the “forefront of London’s fashion, streetwear, and beauty scene.”

This marks the first brick-and-mortar opening for activewear brand Tala, showcasing a full range of fashion to include signature lines and exclusive drops.

Korean beauty retailer Pure Seoul is also opening a store on June 12, which will be its largest in the UK, while beauty brand Mac has unveiled a new concept, Club Mac, to feature “high-impact retail with immersive experiences”.

American sneaker brand Autry also opened its first and only UK store with a flagship location on the street, channelling US sportswear and contemporary Italian design.

Brazillian fashion retailer Farm Rio also launched a new boutique with over 140 pieces from its Summer 2025 collection, exclusive Amazonian artwork and immersive decor.

A spokesperson for Soho and Carnaby Street said: “These new openings inject fresh energy into Carnaby Street and Soho’s long-standing reputation as London’s cultural style hub, where trend-setting spirit, bold design, and contemporary retail experiences collide.

“As the summer season unfolds, the neighbourhood continues to cement its status as the capital’s destination for retail firsts, fashion drops, and globally recognised brands.”