Retail Solutions - Digital media to rebrand The Mall

The Mall, which operates 13 shopping centres, is to use a mix of digital media to reinforce its rebranding programme, with a dedicated TV network to add consumer excitement and create a revenue-generating stream.

The Mall has selected Applied TV - part of the Instrumental Media Group and a leading developer of captive audience networks - to manage the project.

The initial focus will be on promoting The Mall's drive to create a better experience for shoppers through the provision of baby changing facilities and easy parking, for example.