All Prospect Analysis articles – Page 2

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  • Stacey Solomon ITS
    Prospect Analysis

    In The Style (Outlook)

    2021-07-14T14:43:00Z In The Style

    Expanding the number of influencers it works with is a key part of the ITS growth strategy and 2021 has seen a total of 12 new partnerships, including its most high-profile to date with Stacey Solomon which launched in April.

  • Prospect Analysis

    In The Style (SWOT)

    2021-07-14T14:37:00Z In The Style

    ITS made its stock market debut in March 2021 when it was admitted to AIM. The oversubscribed placing raised £49m to support ongoing growth plans and valued the online fashion business at £105m.

  • people-overview-prospect
    Prospect Analysis

    In The Style (People)

    2021-07-14T14:37:00Z In The Style

    Sam Perkins, former retail MD at Very Group, joined ITS in January 2022 as chief executive, enabling founder Adam Frisby, who had run the business for the previous seven years, to transition to the newly created role of chief brand officer.

  • financial-analysis-prospect
    Prospect Analysis

    In The Style (Financials)

    2021-07-14T14:36:00Z In The Style

    Driven by the accelerated shift online brought on by the health crisis, ITS sales surged 131.6% to £44.7mm in the year to end-March 2021, from £19.3m the previous year when there had been 12.5% growth.

  • In the Style screenshot
    Prospect Analysis

    Customer and marketing at In The Style

    2021-07-14T14:36:00Z In The Style

    TS differentiates itself through a steadfast commitment to championing female empowerment, body confidence and “real” beauty and strives to use its brand values as a force for good.

  • technology-strategy-prospect
    Prospect Analysis

    Technology strategy at In The Style

    2021-07-14T14:35:00Z In The Style

    ITS has a well-invested and scalable technology platform with an in-house development team led by chief technology officer and chief digital officer John Allen who joined the business just ahead of its flotation in March 2021.

  • Supply-chain-cloud
    Prospect Analysis

    Supply chain at In The Style

    2021-07-14T14:35:00Z In The Style

    In The Style has achieved a lot in a short time to meet its aim to ‘do the right thing’ in terms of its supply chain. The group put a raft of highly ambitious policies in place in 2018 – well before the industry exposés of some of its fast-fashion rivals.

  • ITS ecommerce
    Prospect Analysis

    Ecommerce at In The Style

    2021-07-14T14:34:00Z In The Style

    ITS has developed a dedicated ecommerce and digital marketing platform to serve its distinctive business model. This is designed to scale rapidly and efficiently to process the considerable load variances caused by the high frequency of collaboration launches.

  • ITS George at Asda
    Prospect Analysis

    In The Style (Strategy)

    2021-07-14T14:33:00Z In The Style

    In The Style is a rapidly-growing online fashion brand that collaborates with social media influencers and TV personalities to create exclusive ranges. 

  • ITS-Logo
    Prospect Analysis

    In The Style (Overview)

    2021-07-14T14:33:00Z In The Style

    In The Style (ITS) is a fast-growing online fashion brand based on an influencer collaboration model.

  • outlook-analysis-prospect
    Prospect Analysis

    Shein (Outlook)

    Shein

    Shein is an enigmatic business, arguably as quiet and mysterious as it is noisy and disruptive. Its ascent as a global fashion leader may have happened without it garnering too much publicity but its recent bid for Arcadia’s assets has thrust it further into the mainstream spotlight and implies intent to diversify beyond its current fast-fashion model.

  • swot-analysis-prospect
    Prospect Analysis

    Shein (SWOT)

    Shein

    In many ways Shein ticks all the boxes of what people are looking for from fashion retailers, particularly in the current climate. They want the convenience of shopping online and they want value for money. Although these were already important factors for Shein’s demographic audience, the pandemic has only served to enhance the allure of value and convenience as major consumer priorities and could help Shein widen its reach.

  • people-overview-prospect
    Prospect Analysis

    Shein (People)

    Shein

    Shein was founded in China by Washington University graduate Chris Xu, who is also known by the name Yangtian Xu. Xu remains CEO of the brand.

  • financial-analysis-prospect
    Prospect Analysis

    Shein (Financials)

    Shein

    Shein is a private company that does not publish sales or other financial figures. However, Chinese media sources have estimated that it made around $10bn (£7.8bn) in sales in 2020.

  • customer-marketing-strategy-prospect
    Prospect Analysis

    Customer and marketing at Shein

    Shein

    Describing itself as “the ultimate one-stop-shop for the modern yet economical fashionista”, Shein has quickly established a large fanbase among 16-to-25-year-olds. With a firm focus on millennial and Gen Z shoppers, Shein collaborates with Instagram influencers and TikTok stars to drive sales, and advertises prominently on Facebook, Instagram and Google.

  • Shein's London pop-up shop
    Prospect Analysis

    Shein (Strategy)

    Shein

    Shein, which was started in 2008 in Nanjing, China, by CEO Chris Xu, rapidly brings news styles from across the globe to market, drawing in its young target audience through its on-trend products and seriously low price points.

  • technology-strategy-prospect
    Prospect Analysis

    Technology strategy at Shein

    Shein

    Shein has a plethora of customer data from its app and websites that can be used to track levels of demand for products and the etailer employs software to analyse internet searches to give it insight on fabrics, colours and styles the shoppers are looking for and to adjust the collections to suit trends in different markets.

  • Shein screen shot
    Prospect Analysis

    Ecommerce at Shein

    Shein

    Shein has websites in the UK, US, Italy, France, Spain, the Middle East, Australia and Russia, and ships to over 220 countries from a network of global warehouses.

  • supply-chain-strategy-prospect
    Prospect Analysis

    Supply chain at Shein

    Shein

    Shein has taken fast fashion to a new level, reportedly designing and making new items of clothing in less than a week. It commissions small runs of trend-driven items via a test-and-repeat model, uploading more than 200 new styles and 20,000 SKUs to the site each day.

  • shein-logo2-Prospect.png (1)
    Prospect Analysis

    Shein (Overview)

    Shein

    Chinese fast-fashion pureplay Shein exploded onto the fashion market in disruptive style, quickly becoming a well-known name among its core demographic of social media-savvy 16-to-25-year-olds.