Gymshark poaches The Very Group’s marketing chief

Carly O'Brien, Gymshark

Gymshark has appointed The Very Group’s chief marketing officer Carly O’Brien to drive its brand marketing strategy.

O’Brien, who has worked at The Very Group for three years, will act as vice-president of marketing for Gymshark and report to the etailer’s international president Niran Chana.

Her remit will include driving Gymshark’s UK and international growth and brand awareness, as well as embedding a new regionalised marketing strategy to make Gymshark a household name.

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