Gymshark has outlined proposals for restructuring at the sportswear brand that could lead to the loss of 121 jobs.

The proposed restructure, which is driven by the brand’s ongoing expansion plans, aims to create more locally driven strategies in the regions where Gymshark is active. 

Chief executive Ben Francis said: “It is driven by our international expansion, ambitious growth plans and the need to create commercial accountability within the regions and ensure customer strategies are driven by local lenses, specific knowledge and data, not just by those of us here in Solihull.”

Potential changes would include removing duplication and improving efficiency in the company’s teams, processes and systems. Francis also highlighted the need to improve cross-functional working, as well as ensuring “the necessary skills are in the right place to give the business the best possible opportunity to grow globally”.

The changes could potentially result in the loss of as many as 121 jobs in the organisation as well as the creation of 100 new roles.

Francis said: “We will seek to offer as many of our people as possible these new roles where it is appropriate to do so.”

Gymshark currently employs over 900 people.

No final verdict has been reached on the proposals, which are subject to consultation.

Francis said: “This was an incredibly difficult decision to come to and we know that this will be upsetting for our people. These proposals are subject to consultation and no decision has been made about how we will ultimately proceed. Our immediate priority is to help and support those at risk through this process and do what we can to best set them up for the future.”

If the changes are implemented, Gymshark said the redundancies will occur before the end of the retailer’s financial year on July 31.

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