Ocado renews its ad drive in the M25 region

Online grocer Ocado, backed by the John Lewis Partnership, is to reignite its marketing campaign in a push to win customers.

The e-tailer, which sells Waitrose products, pulled its first ad campaign after only a few weeks last autumn because it struggled to cope with the resulting customer demand.

The push, comprising billboards, radio and flyers, is aimed at increasing customer numbers among the 2.1 million homes inside the M25.

Ocado's customer service proposition is emphasised, including free delivery for orders of more than£75, one-hour delivery slots and low rates of product substitution.