Natural Mat to open standalone Notting Hill store

Mail-order outfit Natural Mat Company will open its first standalone store in London’s Notting Hill next Monday.

The Devon-based retailer has grown in popularity on the back of the own-brand natural fibre mattresses it produces, which help prevent sleeping babies from overheating.

Joint managing director Peter Tindall sees ‘scope for small stores in a number of locations around London’ and, once that goal is reached, would consider taking the concept further afield.

The retailer has widened its scope to carry a full baby offer including furniture and clothing. Catalogue pagination has more than doubled to showcase the 240-strong range.