England’s crashing exit from the World Cup means retailers are pinning their hopes on Wimbledon to boost consumer confidence.

Morrisons changes name of strawberries to Straw Murrays to support tennis star Andy

Grocer Morrisons is backing reigning champion Andy Murray to take home the trophy.

The supermarket has renamed classic tennis treat strawberries ‘Straw Murrays” at its Wimbledon store over the duration of the tournament.

Morrisons proved a good luck charm to Murray last year when it rebadged its Wimbledon store sign to ‘Murrisons’ during the tennis tournament before changing it to ‘Murrisons’ minutes after his historic Centre Court win.