Liz Morrell's articles

  • Analysis

    Consumer Finance: Would you credit it?


    As consumers become more cautious with their cash, Liz Morrell looks at how retailers are keeping their credit offerings flexible without putting themselves at risk.

  • Analysis

    Supermarket non-food formats: home is where the heart is

    3 October 2008

    There is not much good news on the retail park scene at the moment. But with the advent of the supermarket non-food formats, new life is being breathed into developments across the UK.Asda opened the first of its non-food-only Asda Living stores in Walsall in October 2004 and now has 16 of them.

  • Analysis

    Product recalls: A source of anxiety

    26 September 2008

    Product recalls are not just a logistical nightmare – they can also weaken consumer confidence and damage a brand. Liz Morrell reports on the steps retailers can take to minimise risks

  • Analysis

    Product information: Knowledge is power


    In a culture where customers are empowered to find product information for themselves, retailers are in danger of losing authority in their field. Liz Morrell finds out why it’s crucial they take control.

  • Analysis

    Plastic bags: Has the problem been exaggerated?


    With a target of reducing plastic bag usage by 70 per cent by next spring, retailers are doing all they can to minimise their waste, but has the problem been exaggerated? Liz Morrell sorts fact from fiction

  • Analysis

    Do your research


    In tough times insight into customers is more important than ever, because it enables retailers to give shoppers exactly what they want. Liz Morrell finds out how it can help steal a march on rivals.

  • Analysis

    When Aldi came to town


    Aldi is attracting middle-class shoppers with its low prices and no-frills approach. Liz Morrell reports from the front line on how it is winning hearts, minds – and wallets

  • All together now: Ik

    Role of honour


    Glamorising job titles is an easy way for employers to make roles sound more appealing, especially to new recruits, but do they serve their purpose of motivating staff, asks Liz Morrell

  • Analysis

    Lessons from your leavers


    Staff turnover is so high in retail that it can be tempting to skip exit interviews but, in doing so, retailers will miss a chance to learn valuable information about their business. By Liz Morrell

  • Strides ahead: Schuh

    Retailers’ eBay stores: You can’t knock a bargain


    High street retailers with their own eBay stores are getting better prices and clearing more stock. Liz Morrell weighs up the risks and rewards of a relationship with the auction site