All articles by Liz Morrell – Page 2
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Analysis
The multichannel shopper
Patterns of consumer behaviour develop all the time - especially in the world of multichannel. Liz Morrell outlines what retailers need to know about today’s shopping habits
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Cleaning up
The Bribery Act promises to hit global supply chains hard. Liz Morrell reports on what retailers need to know
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Being in the know
Headlines about unethical factory standards have once again highlighted the problem that retailers face with their complex supply chains
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Security technology: A full arsenal of deterrents
Protecting profit through improving security has never been more important. So how can retailers make the most of their security budgets.
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Stamping out online fraud
Total online fraud losses have dropped in the past two years with a raft of new security measures to prevent card-not-present fraud. Liz Morrell asks if the trend will continue
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Analysis
Ready, steady... Sale!
Transforming a store for Sale is a race against the clock. So how do retailers ensure it’s as smooth as possible? Liz Morrell spent the night before Christmas at John Lewis to find out
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The rise of the super store manager
The recession has redefined the store manager’s role and many have thrived, finds Liz Morrell
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Lonely at the top
New leaders are expected to hit the ground running, but they need help settling.
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Driving loyalty and footfall through mobile commerce
Mobile retail is empowering consumers, but it can be a positive tool for retailers.
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Analysis
The green tax goes off-colour
An energy efficiency scheme was supposed to incentivise retailers to think about carbon emissions, but the Government has backtracked on its commitment to recycle the money. Liz Morrell reports
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Analysis
A great customer service culture
Retailers need to adopt customer service initiatives that stick, says Liz Morrell
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Shop Direct’s military manoeuvres
Can going commando deliver cost-effective management training, asks Liz Morrell
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Going in for the skills
Staff with product knowledge are a must for both happy customers and sales, finds Liz Morrell
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Social network
Investing in a leisure programme for staff may sound lavish but it can pay off
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Mobile-smart staff
Smartphone training is key to improving shoppers’ perceptions of sales staff, finds Liz Morrell
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Stir up talent in the milk round
Retailers are adopting innovative ways of attracting prospective employees, finds Liz Morrell
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Rewarding staff: In it for the long haul
Rewarding staff who help a company perform in the long term has its benefits
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Taking the right approach at store manager conferences
Store manager conferences can be a powerful business tool to motivate as well as reward if the right approach is taken
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United we stand
When JJB Sports lost its battle earlier this summer to de-recognise the GMB union that represents staff at its Wigan warehouse, the case illustrated the conflict-ridden relationships that some retailers continue to have with unions.
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What stops FDs getting the top retail jobs?
When it comes to the top spot in retail businesses FDs are often passed over, but is the ‘numbers man’ stereotype unfair?