Sheffield’s Meadowhall shopping centre has introduced a new personal shopper tool dubbed Style Suite, for AI-driven personalisation, Retail Week can reveal.
Created by 3DWD, the AI-powered colour analysis and personal styling experience is purposely built for retail destinations and has made its debut physical appearance at Meadowhall centre.
It will work with fashion brands such as Bershka, Zara, Frasers, Hollister, Stradivarius and Pull&Bear.
Shoppers can use their phones to access the AI technology and receive a free personalised colour analysis immediately.
Individual results are stored in a digital profile accessed through their phone’s wallet. Users can then take the results into the store for a more integrated shopping experience.
The standalone activation combines AI and the physical experience, with the concept designed to boost engagement, dwell time, and conversion through personalised recommendations.
Meadowhall asset director Louisa Holmes said: “Meadowhall being the first location globally to house the Style Suite concept reflects our commitment to evolving the in-centre experience for our customers.
“By combining AI insights with an engaging in-centre activation, Style Suite delivers a smooth and accessible approach to personal styling, while encouraging customers to explore more of the brands and retailers within the destination. This launch is a great example of AI being used in a way to proudly champion the offline shopping experience.”
3DWD chief executive Dion Pouw added: “Launching Style Suite’s first physical location is a huge milestone for us. Our goal is to use AI to make services like personal styling more accessible.
“With its consistently high footfall and strong focus on innovation, Meadowhall was the ideal partner to introduce the concept to the global retail market. This launch represents the first step in scaling Style Suite internationally and further evolving the concept.”
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