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The future of fashion consumption: Shein, second-hand and squeezed middles
Just like trends, the way people buy fashion is always in flux, but what do the new patterns of consumption tell us about the future of the category?
- The fashion market is splitting in several directions
- The arrival of the likes of Shein is one of the most impactful forces within the retail industry for decades
- Second-hand marketplaces like Vinted are another way shoppers are saving money
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