Amazon has introduced Black Friday and Cyber Monday to its customers in France and Germany, with lightning deals and special offers to drive Christmas sales.

As the promotion ran for its third year in the UK, ‘Le Black Friday’ and ‘Cyber Monday Woche’ entered the vocabulary of customers in Europe.

Apple, Rakuten’s PriceMinister and Fnac also introduced Black Friday deals in France and launched ‘Happy Shopper Woche’ in Germany.