Boots has relaunched its vegan and cruelty-free own-brand cosmetics range the Natural Collection by launching over 100 products with a clean new look and fresh formulations available at £5 or under.
The UK’s largest health and beauty retailer has given the Natural Collection a makeover as it relaunches over 100 products in the range, which gained popularity in the 1990s and early 2000s.
The vegan and cruelty-free range first launched in 1988 and will be available at Boots stores and on its website from this month. The collection is made from 90% natural ingredients, uses recycled materials and is priced at £5 or under.
The range features cosmetic products including skin tints, brow gels and blushers. A washing and bathing line will be released later this year.
Jenna Whittingham-Ward, head of future beauty reinvention at Boots, said: “Natural Collection has always been a brand that champions simple products and natural ingredients, and I’m thrilled to see this legacy continue into 2024.
“With a fresh new look and new product formulations, we have ensured the range stays true to the accessible price point our customers expect without compromising on its natural credentials.
“We believe in being kind to our planet by creating cruelty-free and vegan beauty products, and we have worked hard to refresh and expand the range to meet the needs of today’s customers.”
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