Matalan’s sports fascia, Sporting Pro, opened its first London store on Kensington High Street this week.
The 6,000 sq ft shop is focused on women’s sportswear and football kits.
The store features printed flooring that resembles sports courts, pitches and running tracks.
Sporting Pro has 10 stores and is targeting more than 100 as it aims to fill the gap left by JJB’s collapse.
Property agent Kenningham Retail acted for Sporting Pro.