More on Sports Direct
Sports Direct enlists sporting legends for 2025 Christmas ad
Sports Direct has teamed up with several sporting legends, including Lionesses Michelle Agyemang and Lauren James, for its 2025 winter campaign.
Frasers CCO: Elevate will be âone of the largest retail media networksâ in the UK by 2028
Speaking exclusively to Retail Week, Frasers chief customer officer David Clark lays out his expansion plans for the brandâs retail media business Elevate.






















