Christmas Iceland’s Christmas ad campaign launches on Sunday with familiar celebrities Coleen Nolan and Jason Donovan taking centre stage.

Iceland's Christmas advertising campaign launches on Sunday

The ads - which promote the frozen food specialist’s Christmas range, 40% of which is new this year - had to be reshot after the frozen food retailer ditched reality TV star Kerry Katona following a drugs scandal.

Iceland will also sponsor ITV’s hit reality show I’m a Celebrity… Get Me Out Of Here! for the fourth year running.